About Us

DataDefractor™ is a visual data mapping and processing tool created by Interactive Edge LLC.

Interactive Edge is an industry leader in data analysis and presentation software for streamlining the retail selling process, Category Management and related disciplines. The award-winning XP3 platform is a set of business intelligence tools that are integrated with Microsoft Office and provide Category Managers and other business users the ability to quickly, efficiently and effectively leverage multiple data sources to create, distribute and apply best practice analytics in persuasive PowerPoint presentations and Excel reports. Because of its ease-of-use, open technology and powerful analytics capabilities, XP3 has become the standard for presenting any data, anytime, anywhere at some of the largest Consumer Goods companies in the world.